Copywriting

What Exactly is Copywriting?

Not to be confused with copyright, copywriting is a way of writing or (re-)arranging words, mostly to sell a brand, product or service. It covers things like advertising, promotional emails, websites, brochures - anything that encourages the reader to take action. The result is usually an increase in sales, but it might also be something like persuading someone to change behaviours, donate money, or absorb fresh information.

What Do I Offer?

I can provide a full analysis of all the communication used in and by your organisation, and re-write any and all text for this. This includes but is not limited to:

• Business Cards
• Website Copy
• Blogs
• Flyers and Other Promotional Materials
• Brochures
• Catalogues
• Presentations
• Emails

Revitalise the way you get important messages across.

What Exactly Is Copyediting?

This is similar to copywriting. However instead of creating the text myself, I take the text you have already written and check it not only for typos, spelling and grammar mistakes, but also for style. This means I will give suggestions to make your content work better to achieve your goals. 

What Do I Offer?

Essentially I will work with any text you provide, as long as I am clear what you wish to achieve. As well as business copy, this could also be:

• Works of fiction
• Training materials
• CVs
• Job Applications
• Academic Work

Say what you want to say, in the way you want to say it.

What Exactly Is Proofreading?

Proofreading is quite simply the process of bringing a fresh pair of eyes to text you have written, and ensuring that there are no major mistakes in it. I don’t look at the style of your work except to check its accuracy, for example by identifying typos, spelling mistakes and grammatical errors. These things easily creep into most people’s work by accident, and it is helpful, especially with professional or academic writing, to ask a professional to give it a final once-over.

What Do I Offer?

Anything that is in written form, I will happily proofread for you.

Gain peace of mind that there is nothing you have missed.

 I am also a highly qualified and experienced trainer and coach used to motivating individuals and teams to achieve full potential. I can:

• Create a bespoke training or coaching programme to mobilise your teams
• Write online training and hard copies of training materials
• Update or assess your existing materials
• Deliver virtual or face-to-face coaching and training one-to-one or for groups of any size
• Prepare you for interviews, presentations, pitches or speeches by offering my detailed and candid professional opinion

Find out how I can support you and your team to be the best you can be.